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  • Writer's pictureJosh Bien

Digital Marketing 101: Why Excellent Web Design Matters

Good web designs yield a considerable return on investment (ROI) and are crucial for any business-owned website. They are an essential tool for online marketing, branding, and search engine optimization (SEO), which helps build traffic and boost sales.

You can’t just slap a website together and hope it does the job. You need to consider your customers, as well as your website's functionality. Some website designs look amazing, but may have a ton of problems such as slow loading times, too many graphics, or they can’t be viewed on a mobile device.

In this article, we'll discuss the fundamentals of designing a great website!

Research before Anything Else

When it comes to web design, it's always good to research what styles and practices are popular at the moment. The easiest way to do this is to look at websites you like, especially if they are new. Consider what attracts you about these websites and why that might be.

Once you have an idea of what you like, you can begin formulating your vision of the website and what you want it to be. You can find themes or concepts that you are drawn to and combine those elements to create your own unique look!

Ultimately, you want your website to load quickly and to function properly, but you also want it to reflect your vision, brand, and business.

Prioritizing User Experience

When creating an effective website design, you must take into account the overall user experience. A designer's job is to simulate what the website will feel like to the user. This is achieved by ensuring the website is easy to use and organized, so visitors aren’t confused.

Creating a good website design will focus on three key design elements: structure, hierarchy, and text. Let's take a look at each of these:

  • Structure – The website design structure refers to how it’s arranged, both in terms of space and layout.

  • Hierarchy – The hierarchy is the placement or organization of elements on the website. It's essential to consider the flow of information on the site and to organize the content in a way that makes sense to the visitor.

  • Text – Text is a crucial element to the website’s design. It should be legible, well-written, easy to read, short, and to the point. Poorly written text can be confusing and can have a negative impact on your business.

Mobile Responsiveness

It's no secret that more and more people use their mobile devices to browse the internet. This means that website designs need to be mobile-friendly. It's crucial that visitors be able to access your website at any given time, from a place and device of their choosing.

Responsive web design is a one-size-fits-all approach that makes sure a website will be visible and easy-to-use on any user device. Web designers understand the importance of website consistency when it comes to using different devices.

It's possible to create a responsive website design by making it adaptable to the mobile device's screen size. For instance, the mobile screen is smaller, so the designer can scale down the elements on the page to fit in the screen.

Clean Design

Perhaps the most important rule in web design is that it should be clean. The design should look good and be simplified as much as possible, without sacrificing the overall effectiveness and branding.

Designers should not clutter the page with elements that do not contribute to the overall message. The website's primary goal is to get a visitor to engage with the brand. There should be no element that will distract the visitor to achieve this.

In addition, website designers should avoid using too many colors. This will make the website appear too busy and confusing. The colors should also be cohesive and shouldn't clash.


In the end, it all boils down to the overall experience that the website can provide its visitors. The goal of website design is to provide a good experience for the visitor and provide them with the information they need. The website should be easy to navigate, so the visitor is both engaged and able to find what they’re looking for.

First Click Digital Marketing and SEO provides top-quality web design services in Albuquerque. Our team of experienced website designers can build or rebuild your site with a fresh look. Contact us today to get started!

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