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  • Writer's pictureJosh Bien

6 Tips to Help Improve a Logo’s Design to Boost Brand Identity

Every business must have a brand identity that sets it apart from the competition. There are many ways to do this, but one of the most important is by having a good logo.

A logo represents your brand by showcasing your business. It lets people know who you are and what you do. Without a logo, your customers will have a hard time remembering you and with a bad logo, they may be confused about the product or service you provide. Feelings of confusion will likely cause them to move on to your competition. So what can somebody do to create a logo that is right for them?

In this article, we list down valuable tips to help a company with logo design. Read on below to get started.

#1 - Keep It Simple

Simplicity is key when it comes to logo design. A simple logo helps your customers easily identify you and more importantly, helps them remember your company! The biggest mistake you can make here though is by assuming simple means easy. Designs should be simple and creative, but definitely not boring!

#2 - Choose an Appropriate Tagline

Apart from the logo itself, try including a tagline. A tagline is a short description of your business. Your tagline should be carefully crafted, so it complements your logo and company branding.

#3 - Use Typography

Typography is the art of arranging text to make it more visibly appealing. Typography in logos comes in different forms. It can be in a combination of letters, adding images and colors, or even playing with the font.

The best way to use typography in logos is to find the right style that complements the logo. It should also be legible, consistent, and unique.

#4 - Pick the Right Colors

The right color can help a logo stand out among the rest. When selecting your business' logo colors, remember that color makes a statement that can impact how your customers will perceive you.

Businesses should choose colors that represent the business’s personality, promote brand awareness, and convey both the business' values, as well as their vision. . Colors can influence a customer’s reaction, so choose wisely and take your target market into consideration

#5 - Pick the Right Shape

A logo can be circular, square, triangular, diamond-shaped, hexagonal, or line-shaped, but it should help tell your business’ story. What is your company all about? What is your mission and current vision? Consider these things to help pick the right shape for your logo

#6 - Retain Elements of Your Old Logo

If you are currently rebranding your company or are simply wanting to change your logo, it is best to keep some of the original logo elements. This will help connect your old and new looks, and so your current customers aren’t confused.


Find yourself a creatively talented artist who has a knack for marketing. They can work with you to create the perfect design to represent your brand, company, service, or product.

A logo is often the first impression people have of your company. Your logo should be simple, easy to understand, and clean. Above all, it should look professional and tell people what your company is all about. Pick the right logo, and you'll have a successful business.

First Click provides top-quality logo design services in Albuquerque. Our team of experienced marketing professionals can help you develop solutions to ensure that your business gains the traction it deserves. Contact us today and allow us to develop a strategy for you!

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