According to a survey by Delotte Global Research, nearly three-fourths of employees (72 percent) struggle to find necessary information in company systems. That's not very promising, especially considering Gallup research's discovery about how top companies earn more and operate better when employee engagement is on the up.
The Content Services Platform
A textbook definition of a content services platform (CSP) is that it's a content management system which "supports multiple repositories, endpoints, content types, and business use cases" for the benefit of several stakeholders in a single company or organization. It's an enterprise that's "cloud/device-agnostic next generation."
While this definition of content services platform is valid, it's worth assessing what value and viability it affords given today's digital times. Digital collaboration initiatives are usually thwarted by the likes of:
Lack of attention to personalization
Long implementation cycles
Unsatisfactory end-user experience
ROI or return on investment is more important than ever for businesses these days. Getting one that's quantifiable requires a considerable boost in employee engagement as well as their productivity. This is what having a modern digital workspace is ideal for.
Digital businesses have a number of requirements, as do other businesses. It's important for any CSP to hit several goals, such as emphasis on the cloud and the following:
A good, engaging experience for customers.
Alignment to compliance, governance, and security standards.
Artificial intelligence (AI) is enabled. (This is necessary for automation scenarios, classification, content service, and productivity.)
Low code one-stop platform. (Quick access for the completion of contextual information anytime.)
Content Access Is Better Than Control
There's a much bigger emphasis on the users nowadays: empowerment, experience, and personalization. Several enterprises have CSPs set in place, but they do so with several platforms instead of just a single one. It's their idea of the best possible way for their content to be met across several channels. Content marketing strategies actually worth their salt are zeroed in on putting out geographically relevant content at the end-user journey's varying points.
Standardized content services on a major scale has to have a routine set in place. Ideally, a process that's clear and repeatable will help to bring on content of the highest quality.
The CSP Reinvented
The best way for constantly updated information on the newest innovations and projects to be centralized is vital. Needless to say, this is best done when the proper content services platform is in place. It's important to adopt content services platform well by taking the following into account:
Agile and iterative development right
The proper content for the proper users
Right technology platform
User engagement and the user experience
It's important for companies and organizations to improve the experience and engagement of their employees. Productivity is best achieved when employees are able to access all the information they need immediately. This is how and why content service platforms matter; they help to centralize information that's up-to-date which employees will need. Content is managed and organized well, which is key for companies and organizations.
Looking for help with digital marketing? First Click is here for you! We will take away all the stress from dealing with search engine optimization and digital advertising concerns from your shoulders. Call us to book a 30-minute digital marketing consultation!