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  • Writer's pictureJosh Bien

5 Frequent Mistakes to Avoid in Social Media Branding

Social media marketing is a popular technique for many firms, but one

of the most common complaints from these businesses is that they aren't succeeding there. They aren't getting enough engagement and as a result, they aren't getting the sales they want.

To fix this, you’ll want to figure out why people aren’t engaging with your social media site and/or posts. Sometimes it’s something as simple as your audience does not like your colors, tone of voice puts them off, or your branding, such as your logo, is confusing.

If all of the above sounds like you, you may want to consider hiring a Digital Marketing company to help your branding and social media online presence. In the meantime, here are some frequent mistakes you should avoid:

1. Using Stock Images

Websites, social media platforms, blogs, and magazines use stock images. Most of these images are free, but it’s because they are often low-quality and can be found in multiple places on the internet. These pictures may be blurry, but even if not, images that look fake and/or don’t reflect the people in your company or area, may cause your potential customers to go somewhere else with their business.

2. Uncertain Social Media Branding Strategy

Social media platforms are not just for showing your products. You can get a lot of benefits from using them. Businesses can create a profile to connect with their customers and engage in discussion.

Social Media is a great way for your (and your customers) to post pictures and videos about your products and/or services. If managed properly, social media can be a great tool to inform people of what your business has to offer.

3. Ignoring the Customer

Most companies have a social media presence to talk to the customers and get their feedback, but that only works if you stay active on social media. You need to post frequently, but you must also be available to answer questions. If your customer has a query, you should answer their question in a timely manner and/or have a way to let them know when they can expect to hear back from you.

4. Focusing on Sales

One of the most common mistakes a business can make is to use social media to simply sell their products. If all of your posts are boring and sound like a sales pitch, people are likely to scroll by your posts, until you become nearly invisible on their social media newsfeed.

5. Not Adapting to Change

The social media platform is constantly evolving. New sites or companies keep coming up, and the old ones keep growing. To keep up with the trend and not be left behind, you need to evolve too.

Stay informed on new sites coming up and changes to algorithms on current sites. You will also want to make sure you’re clear on the posting rules of each site. For example, some social media platforms work better with pictures, while some work better with links. Understanding the diversity of social media sites will help you stay up-to-date with your social media presence.


Social media marketing is an effective form of marketing, so make sure that your branding is not only on point and true to your company’s product or services, but that it’s consistent among platforms.

Managing your social media accounts can be a full-time job, especially if you want things done right. You don’t have to spend an arm and a leg hiring somebody to manage your accounts. You can give First Click Digital Marketing & SEO to discuss an affordable option right for your needs. They can build you an optimized site, manage your online reputation, and can manage all your social media accounts, so you can get back to your business and spending time with the people you love!

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