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  • Writer's pictureJosh Bien

What to Consider When Choosing a Color for Your Logo

What to Consider When Choosing a Color for Your Logo

Designing a logo is not easy, especially when deciding on the color. Choosing the right colors for your business is important. It only takes about 50 milliseconds for people to form an opinion about your brand, so your design must be clear and stand out.

How Logo Color Influences Brand Perception

It’s not just the logo that needs to stand out. The colors around it should be carefully chosen and should remain consistent across your brand.. Be sure to always use your logo on your branding elements, such as business cards, packaging, your website, and more.

What Are the Most Common Logo Colors?

Most online business owners choose bright and bold colors for their logo. Some popular choices include:

  • Red

  • Blue

  • Grey

  • White

  • Yellow

  • Green

  • Orange

  • Purple

  • Silver

These colors are used most often in logos because they are the easiest to read in small fonts and work well when combined with one another.

How to Use Colors to Represent Your Business

You should use an eye-catching color to represent your brand. It conveys your brand’s strengths and your personality. Your logo is often the first thing people associate with your brand, so choosing the right colors can help bring your design to life and more importantly, lets your potential customers know what you have to offer.

Before designing your logo, you should consider what you want people to think about your brand. Is it a professional business? Is it a friendly brand? Is it an innovative service? Knowing the message you want your business or service to relay will help you decide what colors to choose.

How to Choose the Right Color for Your Logo

Colors can make people feel different emotions. You can use colors to convey a sense of professionalism, creativity, or fun. Avoid using colors that are too similar to each other. For example, you wouldn’t want to use red and burgundy with orange.

Also, avoid using colors that clash with each other. For example, you probably wouldn’t want to use aqua and red or red and purple. Use colors that work well with each other to create a lovely color palette.

If you need help choosing colors that work well with each other, you can use the color wheel. You can also use the color wheel to decide if the colors you want to use will clash.


When choosing colors for your logo, focus on two or three primary colors. You should also use a color for your business name. Your logo is the most important decision you will make when designing your business, soake the time to choose the right colors for your logo, and you will stand out from the crowd.

At First Click, we build and optimize websites to bring customers to you. We know digital advertising and search engine optimization can be daunting, but we’re here to help!! If you need logo design services in Albuquerque, give us a call to discuss your branding options today!

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