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  • Writer's pictureJosh Bien

The Importance of On-Page SEO and How You Can Improve it

Nowadays, countless tools and strategies are available to help you boost brand visibility, sales, and more. One of the most important tools in your arsenal is your on-page SEO. On-page SEO is the process of optimizing your page or post content. You can optimize the title, URL, meta data, image "alt text", and other page components. The process of doing this should be completely natural and non-intrusive to the reader. You want your content to read and appear natural

This article will take a closer look at the value of on-page SEO and a few ways to improve it.

Here's what you need to know:

The Impact of On-Page SEO

On-page SEO is the most important element of your website. It acts as your foundation for a successful SEO strategy because the on-page elements concentrate on pure content—the text and images. However, you'll find that the on-page elements will positively impact other key factors of your SEO strategy as well, such as social media marketing, paid search campaigns, and others.

Optimizing your on-page elements will help you achieve search engine top rankings because your content will “talk” to your readers. The content will be “primed”, so it's ready to be discovered organically. More than 80% of your traffic will come from organic searches.

Tips on How to Improve On-Page SEO

1. Start with Keyword Analysis

Keyword research is the first step to improving on-page SEO. You'll need to identify which keywords will be the most relevant and valuable to your website's goals. It's a good idea to match keywords to your specific blog posts. For instance, if you want to rank well in the search engines for a specific keyword, such as "therapy," then you’ll want to include that keyword in your post titles, meta descriptions, and so on.

2. Optimize the Title for Relevancy

Optimizing the title of your blog post or website page is an excellent way to begin a successful on-page SEO strategy. Start with the keyword and make sure it’s in your title. You will want to use the most relevant keyword for your company or produce and be sure to integrate the keyword into other areas of the page, such as the meta description.

3. Research Other Websites

One of the best ways to increase your SEO is to be aware of what others are doing. This is where one of the SEO tools, SEO PowerSuite, comes in handy. SEO PowerSuite gives you access to an array of SEO tools that will analyze your competitors’ websites, helping you to identify their SEO strategies, as well as rank their websites in the search engines. It’s a quick and easy way to adopt a strategy that’s working well for your competitors.

The Bottom Line

There's no doubt that on-page SEO will play a big part in your SEO strategy. The most important thing you can do is be consistent with your on-page SEO strategy. You want to incorporate the keywords into your content as naturally as possible. That's when you'll see great results.

If you are looking for a creative digital marketing agency, we can help you. Here at First Click, we build and optimize websites to bring customers to you. Digital advertising and search engine optimization can be daunting, but our goal is to make it easier and much more efficient for you. Book an appointment with us today to get a free website audit and start growing your business!

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