• Josh Bien

How to Incorporate Voice Search into Your SEO Campaign

Knowledge is constantly evolving. We might blame it on a human’s unquenchable thirst to improve themselves and a need to make things easier. So how does voice search play a part?


Siri, one of the most common voice virtual assistants can find the answer to your question in microseconds and has dramatically changed the way we can access information. Instead of browsing the internet, we can ask questions and wait for seconds (if that) for the answers. So how does one incorporate a voice search into their SEO plan?


Defining Voice Search


Before we talk about SEO, let us define voice search. Voice search (or voice command) refers to a search engine or digital assistant emphasizing speech recognition. It allows users to interact with a device using one or more voices.


This technology typically relies on natural language recognition and speech synthesis. Theoretically, a user can activate and control a voice search device with their voice. For instance, a user can go to Google and say, "I want to go to a park." Their request will be automatically processed and the results will appear on their screen.


In turn, Google understands what the user wants. For smartphones, voice search or command typically relies on natural language recognition. However, there are still some keywords we can use to trigger a voice search or command, so we can say, "Hey Google, open this app."


Why Should You Incorporate Voice Search in Your SEO Campaign?


As mentioned earlier, knowledge is constantly changing. Voice searches, such as Siri, Cortana, Alexa, and Google Home, will become even more common.

As far as your business is concerned, you must use voice search wisely. It may require you to develop an SEO strategy that incorporates voice search. Although it is still quite new and requires a bit of work to get it right, you should include voice search in your SEO campaign:


1. It's the Future. In today's fast-paced world, people want instant gratification. When they ask a question, they want it answered instantly.


For example, people no longer want to type what they look for in a search engine. Instead, they want to speak the keywords or ask questions to get the needed information instantly.


2. Voice Search is More Accurate. Search engines are at a distinct advantage when it comes to voice search.


For example, if you want to learn about a new movie, a voice search can help you find the trailer, read reviews, and determine the cost. It cannot be done with text search. In fact, your question might have various answers, but only one is the most relevant.


How Do You Utilize Voice Search for SEO?


If you want to use voice search in your SEO campaign, you need to consider implementing it. There are many steps to incorporate voice search into your SEO strategy.

The first step is to integrate voice search into your website. It allows you to search information on your site using voice and create several pages designed to answer questions people ask in their daily lives.


The second step is to ensure that the content of your website is search engine-friendly. In this regard, you need to build a website that is easy to read and understand. It should also be highly optimized.


Conclusion


If you want to use voice search in your SEO campaign, you need to consider how to implement it. You can include voice search in your long-term SEO goal or create a unique strategy that focuses on voice search.


Now that you see the significance of voice search in your SEO campaign, you should find an SEO agency in New Mexico to help you implement it. You can depend on First Click to be your partner in carrying out this endeavor. Contact us now for more information!


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