Is your new company struggling to gain new customers, get decent visibility, and reach sales profit? These SEO tips could help draw customers to your small business!
Create Quality Content
Search engines help people find the answers to their online questions. If you want lots of SEO traffic, you should regularly create compelling content—articles, videos, and photos—that provide quality information to your readers. This will help display your knowledge in the field.
Don’t Go Overboard
Google’s webmaster guidelines state that webmasters are not to “make pages primarily for search engines.” So, if you are just sprinkling keywords all over your content, you risk distorting the meaning and irritating readers. Instead, you should write for your users. Google also ranks content higher on its index if it senses your content is more natural and readable.
Highlight Unique Products and Services
Remember, you’re competing with other businesses to sell your product or service. To rise above the pack in search engine results, focus on niche keywords that describe your unique offerings or geographic location.
If you only have a limited budget to advertise on search engines, you’ll need to focus on keywords that have a dedicated ad-buying option. You’ll pay the search engine company each time someone clicks on one of your ads. Sure, it’s an additional cost, but it’s a strategic one if your SEO brings in a lot of new customers!
Keywords, Keywords, Keywords
If real estate is about the right location, SEO is about the right keywords.
Think about the words your customers are likely to use when looking for your products or services on the web. For example, if you're selling appliances, are your customers more likely to use a formal word like "vehicle" or a slang word like “car?”
Make a 20 to 50 keywords list, then head to Google AdWords. Once you've registered an account—which only takes a few minutes to do—you can test whether your keywords are frequently used in online queries.
A Google AdWords product named Keyword Tool can also help you search for more relevant keywords. However, be sure to come up with 20 to 50 search terms your customers might use before using Keyword Tool, or you'll find many irrelevant words.
Once you've got a list of 50 words, run them through the Keyword Tool to ensure they're relevant. Then, use the keywords on each of your pages to ensure they'll rank high in search results. Start by using keywords in the URLs (the addresses appearing in Web browsers) and including them in your meta titles and descriptions. This will improve your SEO.
Your SEO will improve if sites with links to yours are popular. To gain links from related websites, ask their owners to give you a link in exchange for a link back to you. However, focus on the quality of the links, not just their quantity. One link from a chamber of commerce or a university website will help you with more than a dozen links from obscure blogs.
Small businesses can thrive in this digital age since they don’t have to compete for attention on traditional media. The Internet is a good equalizer. Thus, SEO must become their priority to get a piece of the pie. Practice these tips, and your small business will bring in more customers and sales.
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