• Josh Bien

3 Things to Consider When Writing Website Content

Updated: Nov 24, 2021

There are a lot of digital marketing strategies you can do to increase your online presence to reach a bigger audience and grow your business successfully. But content marketing remains to be one of the most efficient and stable methods around.


A 2020 study reveals that organic searches constitute 29 percent of the total global web traffic. This statistic highlights the power that content marketing has in promoting businesses. However, the definition of great content constantly evolves as times change and users consume content differently.


If you wish to remain relevant and competitive in this ever-changing world, you may want to consider the following questions before publishing your next piece of content online.


Does Your Content Have Value?


Great content provides value to readers with the information it contains. Pieces of Information that people consider useful are those that answer their inquiries.


How-tos and guides are kinds of content that users appreciate because of the knowledge they get after consuming them. However, when making the articles, ensure that they are related to your business.


If you run a self-storage facility, for example, you should write content related to self-storage. You can discuss how people can store their furniture effectively in a unit or other topics like it.


Is Your Content Original?


Finding a subject that no one has written before is close to impossible. However, writing original content doesn’t necessarily mean that no one wrote about it before you did.


Your content can be original because you make it yours. Your experiences and expertise can breathe new life into a topic and present a new angle or perspective.


Publishing original content with regularity signals Google that your site offers something fresh that users might find relevant. In turn, it can help your site rank higher on the search engine results pages.


Is Your Content Written Intentionally?


Choosing a topic to write about is as crucial as the content you produce. Aside from picking materials related to your business, you have to ensure that it speaks to your target audience and positively impacts your business goals. To select a topic that satisfies these things, you need to look into your site’s analytics.


Assessing your site’s analytics can tell you which pieces of content have the most clicks, views, and engagement. When you have identified them, study them and try to produce content related to the topic.


You can also look into the tone and construction of your most popular pieces of content. They may feature a manner that your audience might find more pleasant, relatable, or engaging. Moreover, writing in a similar style may boost the numbers of your future content.


Conclusion


Content marketing is an indispensable tool to help businesses compete in today’s digital world. However, content marketing trends constantly change to cater to the ever-changing tastes, values, and consumption patterns of the audience.


While some businesses opt for the trial and error of in-house content writing, others opt for content services that experienced digital marketing agencies offer. Either option is fine, so long as the content has value, is original, and is written with intention.


If you need a digital marketing agency in Albuquerque, NM, that offers top-notch content writing services, then look no further than First Click. We are a respected company that provides a wide array of digital services to help your business flourish. Contact us today to learn how to get a free website audit!

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